Friday, 16 October 2015

Book review - Naked News for Indie Authors: How NOT to Invest Your Marketing $$$$

The title of this book is a little misleading, since, although it truthfully promises to show you how not to waste your money on ineffective marketing strategies, it doesn't say anything about the fact the book is stuffed full of sound, practical advice on how to construct effective marketing strategies to drive your book sales without spending any money at all. So it really turned out to be far more useful than the title indicated to me. I'd actually had this book for five months without reading it because of this, and I am so glad I finally did.

The word 'Naked' in this line of books refers to the fact that the books are straight talking, without any fluff or padding, and I must admit I find Hausmann's approach so very refreshing in this regard. There is none of the usual puffery one finds in these do-it-yourself books; she gets straight down to brass tacks in the first chapter.

This book isn't an exhaustive text, of course, but it is a very useful guide to getting oneself started on book marketing, and to avoiding the snares cast by unscrupulous companies. A valuable addition to every new independent author's toolbox.

Available from AMAZON in both paperback and Kindle editions.

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